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  • Potential pitfalls for small business social media

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    Published July 11, 2012 at 9:30 am - No Comments It’s impossible to not realise how much social media is a part of modern day life. Facebook and Twitter have millions of users every single day from all corners of the globe, and newer additions such as Pinterest are quickly gat ...

  • We’re Hiring

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    Published July 12, 2012 at 2:33 pm - No Comments Social Media Executive We are a rapidly growing Norwich based start-up seeking an entry level Social Media Executive to join our team. Initially the position will be part time, increasing to full time over the coming months. Your ...

  • 4 Ways To Get More From Your Social Media Marketing

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    Published August 22, 2012 at 3:15 pm - No Comments As with any marketing campaign, to generate the most from your social media marketing efforts you need to have clearly defined goals to work towards. Generally it’s best to keep these quite simple

  • What makes a good Facebook post?

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    Published August 22, 2012 at 4:27 pm - One Comment One of the hardest parts of using your Facebook business page effectively is knowing what to post. To make the most of your Facebook page, it’s important that you generate engagement with every post to improve your page’s Edge ...

  • Social Media Is The Online Word Of Mouth

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    Published August 25, 2012 at 8:58 pm - No Comments Many independent small businesses like hairdressers, restaurants and massage parlours rely on word of mouth referrals to generate new clients. The best independent businesses take the time to get to know their clients, leading to ...

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  • 5 Reasons Why You Should Use Ipatter

    1. There’s No Edgerank To Compete With

    Facebook uses an algorithm called Edgerank to determine who sees what. This algorithm is formulated by post weight (likes, shares), affinity (relevancy to each viewer) and time (time between posts). As a result, on average most business pages only reach around 16% of their fan base when they post content. Ipatter doesn’t have an Edgerank algorithm, so anything you post is going to be viewed by all of your followers. This way you can be sure that when you need to release important info...Full Story

  • Social Media Is The Online Word Of Mouth

      Do you get new business through word of mouth? Many independent small businesses like hairdressers, restaurants and massage parlours rely on word of mouth referrals to generate new clients. The best independent businesses take the time to get to kno...Full Story

  • What makes a good Facebook post?

    One of the hardest parts of using your Facebook business page effectively is knowing what to post. To make the most of your Facebook page, it’s important that you generate engagement with every post to improve your page’s Edgerank score. Imag...Full Story

  • 4 Ways To Get More From Your Social Media Marketing

    As with any marketing campaign, to generate the most from your social media marketing efforts you need to have clearly defined goals to work towards. Generally it’s best to keep these as simple as possible... ...Full Story

  • A guide to running a social media workshop

    It’s important that when approaching a social media campaign, the key players in your organisation are fully on board with the idea and understand exactly what social media is. With so many other things going on within a business on a day to basis, this can...Full Story

  • How to use social media for recruitment

    Image credit Global Recruiting Many business owners know that social media can be a great way to improve brand presence and increase sales, ...Full Story

  • Social media help for business owners

    Social media can often seem overwhelming for business owners. It is widely documented that the benefits can be great, and it’s very tempting to get involved in the world of social networks as part of your marketing activities. But what should you do if you’re st...Full Story

  • We’re Hiring

    Social Media Executive We are a rapidly growing Norwich based start-up seeking an entry level Social Media Executive to join our team. Initially the position will be part time, increasing to full time over the coming months. Your responsibilities will include the day to day management and development of a range of social media acco...Full Story

  • Potential pitfalls for small business social media

    It’s impossible to not realise how much social media is a part of modern day life. Facebook and Twitter have millions of users every single day from all corners of the globe, and newer additions such as Pinterest are quickly gathering a loyal following amongst...Full Story

  • Facebook for business and Twitter for business

    While status updates and tweets are becoming a part of our everyday vocabulary, two of the biggest social media networks are still dividing people and businesses alike into two groups. Do you prefer Facebook or Twitter? It’s undeniable that both have their advan...Full Story

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