How to approach SEO campaigns continues to change. SEO is dynamic and continues to evolve as Google and other search engines make changes and updates to search algorithms. This means that if you want to maintain your search ranking and experience maximum exposure for your brand online, you need to not only keep up with what the search engines are doing, you also need to have an effective SEO campaign that is monitored, measured, and refined on an ongoing basis.
To the average small business, this can be a tough task. Most people have an understanding of SEO and some of the tasks that are involved, but not to an extent of an SEO Company. An SEO Company can manage the important factors that build an effective SEO campaign, allowing you to focus on running your business.
There are three vital factors that will help create an effective SEO campaign: great content, high quality links, and an effective social media strategy.
Factor 1: Great Content
With the recent Google Penguin and Panda updates and with the shift to the focus on content marketing within online marketing circles, producing great content is now more important than ever. Your users and customers visit your website or blog because they are seeking information. If you cannot deliver information that offers value and substance, they are not going to come back, which will negatively impact your search ranking.
Above all else, every successful onsite SEO strategy starts with great content. It is at the core of any SEO campaign, it is what Google wants, and it is the reason people visit your website.
Factor 2: High Quality Links
Great content will help you build high quality backlinks from reputable websites. Websites want to link to other websites if you provide something of value, such as insightful blogs, entertaining videos, and forward thinking website content. This is why it is so important to have great content on your website. If you have little to offer, you will have a difficult time getting other websites to link to you.
High quality links can also be built when you create great offsite content. Guest blogging, article marketing, and offsite web articles, when done correctly, will help you build valuable back links that will improve your search ranking.
Factor 3: An Effective Social Media Strategy
The third and final vital factor for creating an effective SEO campaign is having the right social media channels in place to share your content and links. An effective social media strategy enables you to share the great content you created with your users and others online. It also gives new users a reason to follow you on Facebook, Twitter, YouTube or whatever platforms you have deemed to be most effective for your social media strategy.
How These Factors Tie Together
When done in conjunction with each other, these three factors create a circle of continuous content, link building, and social sharing that will keep users engaged and help boost your search engine rankings. If you want to get the most out of your SEO campaign, then consider hiring an SEO company to help you develop a strategy that will increase your ranking and expand your brand awareness.
Focusing on creating great content, building high quality links from reputable websites, and using social media to engage your users and build brand awareness are the key elements to developing and managing an effective SEO campaign.